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Category: Tips

Remember to use “remember”

30 Nov 2018

How often do you send reminders to people saying “don’t forget x”, “remember y”? There’s some suggestion that our subconscious doesn’t hear the negative “don’t”, so doesn’t retain the following information. I haven’t found research that shows this (do let me know if you find some!) but I have noticed that people respond better to … More Remember to use “remember”

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Welcome to Em Rule

Kate Morgan-Riggir has over 25 years’ professional editing and proofreading experience, and more than 20 years’ experience writing for businesses. She can help turn your writing into content you’re proud of; and if you don’t have time to write that report or web content yourself, she can do it for you.
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Why Em Rule?

An em rule or dash is a type of long dash that is the same length as an m (—).

Em Rule’s name is a play on the initials of Kate’s surname (M-R), and idea that editorial “rulings” help make writing more readable.

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  • Client feedback (1)
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  • Te reo Māori (1)
  • Tips (1)
  • Why you might need an editor (2)
  • Writing 101 (14)
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